Case · KYOCHON Ordering 2026 Solo Build
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KYOCHON Ordering

Delivery, pickup, a gift voucher, a discount — the app opens with every route to an order visible at once, instead of one menu that hides the rest.

KYOCHON Ordering
Role
Product Design
Period
2026
Stack
Product DesignUIInteraction

People arrive at a chicken app already knowing what they want to do: get it delivered, pick it up, spend a voucher someone sent them. So the first screen doesn't ask — it lays the four routes out as tiles, gives the discounted one the loudest card, and leaves sign-up as an option rather than a gate.

Highlights

Four routes, one screen
Voucher, discounted pickup, delivery, in-store pickup. Each is a tile with its own picture, so the choice is made by looking, not by reading a menu.
One card allowed to shout
Only the 10% pickup offer gets a filled green card. Everything else stays quiet — a promotion works when it's the exception, not the pattern.
Sign-up is optional, not a gate
The welcome puts sign-up and log-in on one line and then moves on. You can see what the app does before you hand over anything.
Role
Product Design
Period
2026
Stack
Product DesignUIInteraction

I designed the entry screen of the KYOCHON chicken app. The goal was narrow: cut the number of steps between opening the app and reaching an order.

People arrive already decided

Someone opening a chicken app usually knows what they came for — delivery, pickup, or a voucher a friend sent them. A screen that asks for a category first only adds a step. So it doesn't ask: all four routes are laid out on the first screen.

Choose by looking, not reading

Voucher, discounted pickup, delivery and in-store pickup each became a tile with its own illustration. Recognizing a shape is faster than comparing labels, so no tile carries more than two lines of text.

Only one card is allowed to shout

Of the four tiles, only the 10% pickup offer is filled in green. The rest stay on white and stay quiet. A promotion works when it is the exception — if everything is loud, nothing is.

Sign-up isn't a gate

The welcome block greets you, folds sign-up and log-in into a single line, and moves straight on to ordering. Demanding an account before showing what the app even sells is where people leave.

Don't make them choose. Make it visible.
KYOCHON Ordering
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